MARTÉ EGELE TEAMS UP WITH ANTIDOTE STREET ; UK'S ONLINE DESTINATION FOR AFRO & MULTI TEXTURED HAIR PRODUCTS
For Antidote Street, hair and scarves go hand and hand. Now, the same applies for Marté Egele.
The accessories designer, Uche Egele will go on in a few days to take over the Antidote Street Instagram account for a day. In these posts, she will provide for Antidote Street behind the scene images, lifestyle shots and video clips of the design and presentation of the collection. These will be featured on Facebook, Twitter and YouTube in ways meant to stay true to the very personal formula of both brands signature.
Antidote Street executives and Uche spoke closely about the needs of the customers and how they need to be catered for in terms of their hair textures during her visit to London and it made sense to satisfy given the designer and the executives were all natural.
The designer concludes by saying what she's trying to do is appeal and engage a whole new audience and boost community engagement while defining and increasing her niche market by showing them products are easily accessible when they look in the right places on Antidote Street.